what is eat

What is E-A-T? A Guide To Help SEO Content Writers

What is E-A-T? 

Have you ever asked this question? 

Well, it’s not similar to eating; rather, it’s a principle to make high-quality content. Hence if you are a content writer or a business owner, learning E-A-T principle is very crucial for you.

Note: Even though expertise, authority and trustworthiness have always been a part of Google’s content creation algorithm, it became popular in the Medic update of August 2018.

Okay, let’s dive into the topi– E-A-T.

What is E-A-T in content creation? 

E.A.T stands for Expertise, Authority, and Trustworthiness. These three factors are essential when it comes to creating engaging and trustworthy content for your audience and optimizing search engines.

Okay, now let’s see an in-detail explanation of the E.A.T formula.


It refers to the level of knowledge and understanding about the topic you are writing about. This could include things like qualifications, professional experience, or research and data. To demonstrate expertise in your content, you can include information about your background and qualifications, cite sources and statistics, and use technical language when appropriate.


It refers to the credibility and respects you have within your industry. This could include your awards, publications, and speaking engagements. Therefore, to build authority in your content, you can include information about your accomplishments and achievements, quotes and testimonials from other experts, and links to reputable sources.


It refers to the level of reliability and integrity of the content and brand. This could include things like reviews, testimonials, and social proof to build trustworthiness. However, you can include reviews and testimonials from satisfied readers. 

For example, take my blog copytopy.com/

Now, since I’m a content writer by passion and profession, I can say that whatever I’m writing, I have expertise in them. 

And as for authority, I’ve done a Creative Writing Course from Wesleyan University and content marketing from Hubspot Academy, and currently, I’m holding the position of content management at Digi Marketing Tech.

Besides, some people and fellow writers admire my profession, which directly represents trustworthiness. 

E-A-T trustworthiness proof
Linkedin feedback on my how to avoid passive voice blog.

That means my contents do follow the E-A-T principle. 

Importance of E.A.T in SEO and content creation

By implementing E.A.T principles, you can write engaging and trustworthy content for your audience while also being optimized for search engines. As a result, it will ensure visibility in search results, higher engagement and conversions.

  1. Search engines use E.A.T as a ranking factor

Google and other search engines use E.A.T to examine the quality and trustworthiness of a website and its content. The more expertise, authority, and trustworthiness a website and its content have, the more it will rank well in search results.

  1. Improves user experience

High-quality, trustworthy content written by experts in the field provides a better user experience. This can ensure better engagement, longer dwell time on the site, and a lower bounce rate. Which is a good sign for search engine rankings.

  1. Builds trust with the audience

Having a strong E.A.T formula makes sure to establish trust and credibility with your audience. This can lead to increased conversions, repeat visitors, and positive feedback.

  1. Helps to avoid penalties

The lack of E.A.T can lead to penalties from search engines. For example, Google’s algorithm is designed to identify and penalize websites that engage in black-hat SEO practices, plagiarism, or other forms of manipulation.

If you want to avoid plagiarism, use these free plagiarism checker tools to make your content unique.

  1. Increases brand reputation

A strong E.A.T signal can help to build a brand’s reputation and make it more likely that people will choose the business over the competitors.

Best Practices for E-A-T Content 

Here are some of the best practices that I follow to create E-A-T content. Besides, I’ve also mentioned how to optimize it for a good SEO ranking.

  • Research the topic thoroughly 

Proper research ensures you deeply understand the topic you are writing about. Besides citing sources, including statistics and providing context for your information demonstrate your expertise.

  • Write from your personal experience 

People like to read real-life experiences instead of source-based content. Hence share your unique perspective on the topic and use examples from your own experience to reveal your expertise.

  • Use structured data 

Use structured data to signal to search engines that an expert writes your content. Schema.org is a good tool to use for this.

  • Use social proof 

Implement quotes and testimonials in the content from other experts in your industry to demonstrate your authority.

  • Use backlinks 

Backlinks from high DA websites are very useful to improve your authority. Hence, include backlinks to reputable sources in your content to help Google understand that your content is authoritative.

  • Be transparent 

Your audience will not like being deceived. Hence, be open-minded about any potential conflicts of interest, such as sponsored content or affiliate links.

  • Encourage reviews and testimonials 

It’s always good to have a response from the audience about your content. Encourage them to leave reviews and testimonials on your website or social media to signal trustworthiness to search engines.

  • Maintain consistency

Consistency matters. If you publish posts consistently, the audience will stay connected with you. Unless you may lose visibility.

  • Keep up to date with algorithm updates 

Google’s algorithm is improving day by day. That’s why, if you want your content to get perfect according to google, keep up to date with the latest algorithm updates and guidelines. This will help search engines ensure that your content is in line with best practices.

  • Monitor your analytics 

Keeping an eye on Analytics is essential. Analytics reports can make you understand how your content is performing and make adjustments to improve your E.A.T signal.

It’s not hard to create authority and trustworthy content optimized for SEO. If you can follow these practices properly, I don’t think there will be any issues. 


So this is it, the E-A-T formula for content creation. I did all I could to explain it as simply as possible while remaining in detail. If you have anything to ask, you can leave a comment or reach me on my Linkedin profile.


Q. Why is E.A.T important for content writing?

E.A.T is important for content writing because search engines use it as a ranking factor to determine the quality and trustworthiness of your content. Additionally, having a strong E.A.T signal can help to establish trust and credibility with your audience, leading to increased engagement and conversions.

Q. How do I create an E-A-T content?

To create E.A.T (Expertise, Authority, Trustworthiness) content, conduct thorough research, cite sources, and provide context. Use your own unique perspective and examples from your own experience. Moreover, you can use quotes and testimonials, structured data, and backlinks. Apart from that, make sure to follow the latest algorithm updates to make your content E-A-T. 

Q. Does E-A-T matter for SEO ranking?

Yes, E-A-T (Expertise, Authority, Trustworthiness) is considered to be an important factor for SEO ranking. Google uses E-A-T to evaluate the quality and credibility of a website’s content.

Q. Since when did E-A-T come into content creation?

E-A-T has been a part of Google’s search algorithm for many years, but it gained more prominence after Google’s August 2018 Medic Update, which was targeted at improving the quality of medical-related content. Google has emphasized the importance of E-A-T in content creation since then.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top