how to become a freelance content writer in india

6 Ways to Become a Freelance Content Writer in India

So, you want to be a freelance content writer in India! Well, that’s a good decision to start your writing career. As an experienced content writer, I’m here to guide you through the steps to start your freelancing journey. If you love writing and want to make a living out of it, freelance content writing may be perfect for you.

In this post, I’ll cover everything you need to know, from developing your writing skills and choosing your niche to build your portfolio, finding clients, setting your rates, and managing your business.

Whether you’re a recent graduate or a working professional looking, this post will add value to your journey. I’ll explain everything about how to become a freelance content writer in India. 

But before diving in, remember that freelancing comes with its own set of pros and cons (Discussed at the end). Be sure to consider these before making your final decision.

Why Freelance Writing is a Good Career in India

Being a freelance content writer in India can be a great career opportunity for many reasons. 

why become a freelance content writer
  • Flexibility: Being a freelance writer, you can make your own schedule and work from anywhere. This means you can work from home, a coffee shop, or even while traveling. Do you like to work early in the morning or late at night?
  • Variety: As a freelance writer, you can work on a variety of projects for different clients. You can choose to write blog posts, articles, website copy, social media posts, and more. This variety keeps your work interesting and challenging.
  • Creative Expression: You can express your creativity through writing as a freelance writer. You can write about topics you’re passionate about and use your unique voice to connect with readers.
  • Income Potential: As a freelance writer, you can earn a good income. You can set your own rates and work with clients who are willing to pay for quality content. Plus, as you build your reputation and portfolio, you can attract higher-paying clients.
  • Skill Development: Writing is a valuable skill that can be used in many different industries. As a freelance writer, you’ll have the opportunity to develop your writing skills, as well as your research, editing, and time-management skills.

If you’re interested in making a successful freelancing career, content writing could be a great career opportunity. However, remember that it’ll cost you hard work and dedication to succeed. So, are you ready to take on the challenge?

6 Easy Steps to Be a Freelance Content Writer

Develop your skill

Your writing skills are the most valuable asset as a freelance content writer. Thereby, developing them is crucial for producing high-quality content that attracts clients. As a writer, I’ve learned that practice is key to improving your writing skills. Reading, writing regularly, and taking writing courses (free & paid) are all effective ways to hone your craft. 

These activities expose you to different writing styles, help you develop your vocabulary, and refine your grammar and writing style. As a result, investing in your writing skills will produce unique content and attract high-paying clients. 

Remember, the more you write, the better you’ll get. So, make it a daily habit of writing, and watch your skills grow.

Find Your Niche

Choosing a niche is critical for freelance content writing. By specializing in a specific area of expertise, you can establish yourself as an expert to attract clients who need content. Popular niches for freelance writers include; 

  • Technology, 
  • Lifestyle,
  • Travel, 
  • Foods, 
  • Health Care,
  • Digital marketing and others

Choosing a niche you’re passionate about is crucial because it makes writing content more enjoyable. Your passion will also show in your writing and be appreciated by clients. However, remember that having a niche allows you to write more than just that field. You may need to write about various topics as a freelancer, but having a niche helps you stand out and attract clients needing content in that area.

So, take some time to think about your niche, choose something you’re passionate and knowledgeable about, and use it to establish yourself as an expert in that field.

Build a Portfolio

As a freelance content writer in India, building a portfolio is crucial. A portfolio showcases your writing skills and expertise, acting as a resume for potential clients. To build a portfolio, select your best writing samples that highlight your niche expertise.

If you don’t have any samples, write blog posts or articles on topics related to your niche. Then, create a professional website or blog to showcase your portfolio, making it easy to navigate and highlighting your writing skills. Consider using portfolio websites.

journo portfolio for freelance content writers

Guest blogging on popular websites in your niche is another way to build your portfolio with high-quality writing samples. Keep your portfolio up-to-date and showcase your best work to attract clients in your niche. A strong portfolio demonstrates your expertise and helps you stand out from other freelance content writers in India.

Finding your Clients

Now that you’ve built a portfolio, it’s time to start finding clients. There are various ways to find clients as a freelance content writer in India. Here are a few tips:

Network: Reach out to your network and let them know that you’re available for freelance writing work. You can also attend networking events and conferences related to your niche to meet potential clients.

Social Media: Use social media platforms like LinkedIn, Twitter, and Facebook to promote your services and connect with potential audiences & clients. Share your writing samples and post regularly about your expertise in your niche.

Job Boards: There are several freelance writing websites, like Upwork, Freelancer, and Fiverr, where you can find freelance writing work. These platforms connect freelancers with clients who are looking for content writers.

Pitching: Reach out to potential clients directly and pitch your services. Look for websites or businesses that could benefit from your writing services and reach out to them with a cold mail.

Referrals: Once you’ve established yourself as a freelance content writer, ask your satisfied clients for referrals. Word-of-mouth referrals can be a powerful tool for finding new clients.

Remember, finding clients as a freelance content writer takes time and effort. So keep promoting your services, updating your portfolio, and networking to increase your chances of finding clients in India.

Setting Your Rates

Setting your rates as a freelance content writer in India can be challenging, but ensuring that you’re paid fairly for your work is crucial. Research the market rates for freelance writers in your niche, and set your rates accordingly. 

Consider your experience, expertise, and the complexity of the work when setting your rates. Don’t undervalue your services, as it can hurt your earning potential in the long run. Be clear about your rates upfront and communicate them with your clients before starting any work.

You can charge per word, per project, or per hour, depending on your preference and the client’s needs. Remember that setting your rates is a balancing act between being competitive and ensuring that you’re paid fairly for your time and effort.

Managing Business

As a freelance content writer in India, managing your business is as important as writing quality content. Here are some tips to help you manage your business efficiently:

Time Management: Set a schedule for your workday and stick to it. Manage your time effectively to balance your workload, meet deadlines, and avoid burnout.

Accounting: Keep track of your finances, including income, expenses, and taxes. Use accounting software to manage your finances efficiently.

Communication: Communicate effectively with your clients and be responsive to their needs. Keep them updated on the progress of their projects and be available to answer any questions they may have.

Contracts: Use contracts to protect yourself and your clients. Include details like deadlines, payment terms, and project scope to avoid misunderstandings.

Branding: Develop your brand as a freelance content writer in India. Create a professional website, social media accounts, and business cards to promote your services.

By managing your business effectively, you can ensure that you provide high-quality content to your clients while also growing your freelance business in India.

Some Benefits & Drawbacks of Freelance Writing

Pros of freelancing:

  • Flexibility: You can work from anywhere and choose your own hours, allowing you to balance work and personal life.
  • Variety: You can choose to work on projects in a wide range of niches, allowing you to learn new things and develop your skills.
  • Earning Potential: As a freelance content writer, you can earn more than you would in a traditional 9-5 job, especially if you establish a good reputation and specialize in a high-demand niche.
  • Autonomy: You have the freedom to make your own decisions and be your own boss.
  • Personal Growth: Freelance content writing can challenge you to improve your writing, communication, time management, and business skills.

Cons of freelancing:

  • Inconsistent Income: Income can be unpredictable and inconsistent, especially when starting out.
  • Self-Motivation: As a freelance content writer, you are responsible for finding work and meeting deadlines, so you need to be self-motivated and disciplined.
  • Increased Risk: Freelance content writing involves taking on more risk than traditional jobs, such as dealing with difficult clients, managing cash flow, and handling legal matters.

Considering these pros and cons is essential when deciding whether freelance content writing is your career path.


Becoming a successful freelance content writer in India requires a combination of writing skills, niche expertise, portfolio building, client outreach, and business management. By following the given steps, you can start your freelance content writing journey and build a successful career. 

Keep in mind that it takes time and effort to build a successful freelance business, so be patient and persistent. Don’t be afraid to seek advice or mentorship from experienced writers or join online communities for support. Best of luck on your freelance content writing journey!


How much can I earn as a beginner freelance writer in India?

If you have no scarcity of clients, you can make an average of 5k-50k rupees monthly as a beginner. Later, you can increase your charge rate to 2.5+ lakh per month. But this is not a one-day task; you have to stay consistent following good strategy. 

What type of freelance writing pays the most?

Some of the high-paying content writing types are SEO writing, ghostwriting, long-form content, case studies, blog posts, and web page copy. However, the pay scale also depends on the industry and niche. For example, health care, Finance, Crypto, Technology, and digital marketing are some of the high-paying industries. 

What should I include in my freelance writing contract?

Your contract should include details on the project’s scope, deadlines, payment terms, revisions, and ownership rights. Be clear and specific to avoid any misunderstandings with your client.

How do I handle difficult clients or revisions?

Communicate clearly and respectfully with clients, set boundaries, and be willing to negotiate. For revisions, set clear expectations in your contract and provide your client with a reasonable number of rounds of revisions.

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